High Bar Contracting — Trades Brand Identity
2 min read
A no-nonsense brand identity for a Vancouver Island contractor — a sawblade-and-roofline mark that works as hard as the crew wearing it.
The Brief
Cody Bentall runs High Bar Contracting, a hands-on construction and renovation business on Vancouver Island. He needed a logo that would represent the raw, practical nature of the work — something that could go on a truck door, a crew t-shirt, and a website without looking out of place on any of them.
The brand needed to feel trades-authentic — not overly polished or corporate, but professional enough to give clients confidence.
The Approach
The concept combined two elements that define the business: a circular sawblade and a roofline silhouette. The sawblade sits above the roof form, creating a mark that’s immediately recognizable as construction without needing any explanation. The bold, condensed typography sits within the structure, making the name and the symbol feel like a single unit.
The logo was rendered in a single-colour format — clean black on white — giving it maximum versatility. It reads clearly at large scale on a truck wrap and holds up when reduced for small applications like email signatures or website favicons.
The vehicle wrap was a key deliverable — Cody’s red Ram truck became a rolling billboard with the mark prominently placed on the doors alongside the website URL.
The Result
The High Bar Contracting identity does exactly what a trades brand needs to do: it’s bold, legible, and unmistakably construction. The sawblade mark gives Cody’s business a visual identity that stands out from the text-only logos most small contractors settle for, and the single-colour format means it reproduces cleanly on everything from vinyl truck graphics to embroidered workwear.