Timbúr: Handmade Jewellery Brand Identity

The Brief

Teresa Wood makes jewellery by hand from locally sourced wood on Vancouver Island’s west coast. She needed a brand identity for Timbúr that captured what makes her work different: every piece is shaped by hand, each one unique, and the material itself (the grain, the colour, the texture) is the point.

The logo had to feel handcrafted without looking amateur. It needed to work on tiny hang tags, Etsy listings, market signage, and business cards, and it had to communicate “handmade” and “wood” at a glance.

The Approach

The concept that emerged was a mark that is simultaneously a fingerprint and a wood grain cross-section. The concentric rings read as the growth rings of a tree trunk when you see the brand in the context of jewellery, and as a human thumbprint when you think about the handmade process. Both readings are true, and neither needs to be explained.

The mark is rendered in a single colour with fine, organic linework that feels hand-drawn rather than digitally precise. Paired with a lowercase wordmark and the tagline “Handmade Westcoast Jewellery,” it creates a brand that’s quiet, confident, and unmistakably artisan.

The business cards were designed in two versions: white stock for markets and retail, and a kraft paper variant that puts the wood grain of the card stock itself in conversation with the logo mark.

The Result

The Timbúr identity works because the logo and the product speak the same visual language. The fingerprint mark on a hang tag echoes the grain patterns in the wooden pendants and earrings it’s attached to. On letterpress-printed stationery, the embossed lines of the mark have a tactile quality that mirrors the handmade nature of the jewellery itself.

It’s the kind of logo that doesn’t need to shout. It draws people in and rewards a closer look, just like the jewellery it represents.